El Segundo, CA.-Olson Homes, the leading developer of in-town urban living, is making an impression in the cities of El Segundo and Westchester literally by branding the sand at local beaches this Memorial Day Weekend with messages meant to be shared on Facebook and social media channels. The sand messages are meant to build awareness for Pacific Walk and Gateway Walk new home communities in the South Bay.
Taking advantage of Social Media is nothing new for Olson Homes. An early adopter in the housing industry since the beginning of Twitter and Facebook, Olson Homes has built a loyal online audience of followers. This Memorial Day Weekend Olson is launching their “Share & Win! Facebook Photo Contest” where beach goers are encouraged to comb the beaches, find the messages, take a photo with the stamped message and upload it to enter. After voting, one winner will walk away with a 55” Insignia LCD-HDTV. The contest is designed to encourage sharing. The more shares and votes a photo gets, the greater the chance of winning. Rules and how to enter the contest are available on Olson Home’s Facebook page by visiting Facebook.com/OlsonHomes.
While the contest is a fun Memorial Day distraction, homebuyers will enjoy coastal living with a small town feel at Pacific Walk™. Hop on a bike and ride the short distance to the beach for swimming, surfing and volleyball. Or head the other way into charming downtown El Segundo, with shops, restaurants, great schools and a wonderful small town atmosphere. Pacific Walk offers the best of both worlds that is ideal for an active lifestyle.
Pacific Walk’s Sales Center and model home is open Memorial Day Weekend for model tours and info. Sales Center hours are daily from 11am – 7pm and weekends from 10am to 6pm.
At completion, Pacific Walk will consist of 12 attached townhomes, ranging in size from 1,640 to 1,661 sq. ft., with 3 bedrooms, 2.5 baths, and 2 car side-by-side or tandem garages. Expected to be completed in 2012, Pacific Walk will offer desirable commutes to the nearby employment centers in the South Bay – including Los Angeles, Hawthorne, Manhattan Beach, and Marina Del Rey, as well as close proximity to the nearby beaches, and many retail, dining and entertainment options.
“The Pacific Walk community represents the best of in-town living,” said Scott Laurie, President and COO of The Olson Company. “Located close to the beach, as well as El Segundo’s charming village filled with shops and cafés, Pacific Walk caters to those with an active, dynamic California lifestyle.”
The homes, built to exceed LEED green living standards, feature energy efficient amenities including Energy Star appliances; water efficient and lead-free faucets; highly water efficient toilets; auto shut-off motion sensors in all baths, space saving tank-less water heaters, and built-in recycle bins, among many other features.
The Olson Company’s numerous successful urban living developments across Southern California over the last 22 years reflect its commitment to the homebuyer as top priority. With its notable homeowner satisfaction, The Olson Company has garnered prestigious Eliant Awards in six categories in 2010, including a number one ranking for the “Design Selection” experience, and second for delivering an incredible experience during the Purchase, Construction, and Customer Service phases, and ranked second for “Overall Quality” and “Sales from Referrals.” The Olson Company believes in “livability,” and implements a thoughtful and detail-oriented approach from concept through execution. As part of their unique approach to providing these communities, The Olson Company understands all that goes into buying a new home and provides tailored services to support the needs of homebuyers, such as financial education and continued support services.
The Pacific Walk Sales Office is located at 616 West Imperial Ave., El Segundo, CA, 90245. For more information or to sign up for the interest list, visit the new website at www.PacificWalkHomes.com. For additional information on other Olson Homes communities visit: Olsonhomes.com
La Palma, CA.– April 19, 2012 – Olson Homes, the leading developer of in-town urban living, announces the official ground breaking event of Tapestry Walk the first new home residential community since 1996. City officials will be present for the groundbreaking dedication including Mayor, G. Henry Charoen, La Palma Council Members, city department heads and staff.
The City of La Palma acquired the property in December 2010 and The Olson Company was awarded the project through an RFP process in March 2011. The Tapestry Walk community will consist of 12 townhomes with three of the homes set to be sold to low income buyers and another three of the new homes to moderate income buyers. The remaining homes are to be sold at market rate expected to be priced from the low $400,000s.
Tapestry Walk is located adjacent to Montecito Villas on La Palma Avenue. Tapestry Walk will be the first new homes built in the City of La Palma since the Montecito Villas were developed by The Olson Company in 1995-1996. La Palma’s central location, retail, services and proximity to employment, easy freeway access, good schools and recreation, will attract local buyers as well as buyers from both Orange and Los Angeles Counties. The shortage of new homes, limited supply of resale homes in the area as well as competitive price points will make Tapestry Walk a good value to potential buyers who currently rent and are desire a move up home or location.
La Palma was named the 16th Best Small City in the country by Money Magazine in 2007 because of the quiet and friendly environment, great schools, nice homes, and well maintained streets and public areas. Accordingly to Money Magazine in 2011, La Palma was one of only three California Cities to make the top 100 list. The top 10 employers in La Palma include Kellogg’s, ADP, and Honeywell that together employ over 2,600 people in a town that is only 1.8 square miles in size.
Tapestry Walk will consist of three different floor plan types ranging in size from 1,346 to 1,819 square feet and offer up to four bedrooms and two and up to three bathrooms.
The Olson Company’s numerous successful urban living developments across Southern California over the last 22 years reflect its commitment to the homebuyer as top priority. With its notable homeowner satisfaction, The Olson Company has garnered prestigious Eliant Awards in six categories in 2010, including a number one ranking for the “Design Selection” experience, and second for delivering an incredible experience during the Purchase, Construction, and Customer Service phases, and ranked second for “Overall Quality” and “Sales from Referrals.” The Olson Company believes in “livability,” and implements a thoughtful and detail-oriented approach from concept through execution. As part of their unique approach to providing these communities, The Olson Company understands all that goes into buying a new home and provides tailored services to support the needs of homebuyers, such as financial education and continued support services.
The Tapestry Walk Sales Office is located at 5410 La Palma Avenue, CA 90623. For more information or to sign up for the interest list, visit the new website at www.tapestrywalk.com. For additional information on other Olson Homes communities visit: Olsonhomes.com.

Olson Homes, Southern California’s leading developer of in-town living, announces that it has received “The Eliant,” for ‘Best Overall Home Purchase and Ownership Experience’ (multi-divisional builder segment). As Eliant states, “This firm has developed an unusually loyal following by consumers interested in an ‘above-and-beyond’ home buying experience.” The prestigious award is given as part of the 2012 Eliant Homebuyers’ Choice Awards, resulting from more than 68,000 surveys administered in partnership with staffing powerhouse Real Estate Temps to all recent homeowners from over 170 major homebuilders across the US and Canada in 2011.
The Olson Company also was ranked #1 by homebuyers for the ‘Purchase Experience’ and ‘Construction Experience’ in the Large Builder segment, and received second place awards for ‘Overall First-Year Quality,’ ‘Design Selection Experience’ and the ‘Customer Service Experience.’ “We are so proud to have received the award for Best Overall Customer Experience from Eliant,” said Scott Laurie, President of Olson Homes. “The Eliant Awards are the strongest indication of homebuilder success, indicating that we are providing strong customer service in so many areas. We are looking forward to doubling our efforts in 2012 as we continue to grow new home communities in Southern California.”
The Olson Company’s numerous successful urban living communities across Southern California over the last 24 years reflect its commitment to creating “livability” for today’s homebuyer. As part of Olson’s unique approach to creating these communities, The Company provides ongoing tailored services to support the needs of its homeowners, including financial education and the exclusive Homeowner Champion Program. The Olson Company has garnered several prestigious Eliant Awards for homeowner satisfaction, including its 2012 win for Best Overall Customer Experience.
For further information on the survey methodology and a complete list of winning home builders, visit www.eliant.com.
Seal Beach, CA. – December 15, 2011 – Olson Homes, Southern California’s leading developer of in-town living, has created an innovative online home design studio, making design decisions “simple and fun” for today’s homeowner and homebuyer.
The Olson Style Studio, powered by Studio Chateau, offers the homebuyer immediate and easy access to pick and choose the features and options for structure, design, and other elements that are available for their new home once escrow is closed. The Studio provides an important step in envisioning and planning what the new home will look like; a user can view community information, look through a detailed catalogue of available options, and create a wish list of amenities.
Each of Olson Homes’ community sites is carefully selected for the availability of amenities and proximity to entertainment and culture. Now, Olson homeowners and homebuyers can view all of the restaurants, landmarks, and offerings in their community, complete with comprehensive descriptions.
In addition, each community has an interactive floor plan and offers a tour of the model homes, as well as an “i-postcard” feature that enables a user to send their new home or home they are wishing for directly to a friend, letting them know about the community they have just visited or are moving into. All features are easily accessible through the Olson Homes homepage, as well as the individual community sites, which also offer local news and events to continue to connect Olson homebuyers with their local communities.
“Customer satisfaction is a cornerstone value to Olson Homes, and through these online experiences we endeavor to provide our homebuyers and potential homebuyers with the easiest and most comprehensive way for them to choose the features in their house, helping to ensure it truly is their dream home,” said Steve Olson, Chairman/CEO of The Olson Company.
The Style Studio features include:
The Olson Company’s numerous successful urban living developments across Southern California over the last 22 years reflect its commitment to today’s homebuyer. The Olson Company has garnered prestigious Eliant Awards for homeowner satisfaction, including a recent overall win for Mosaic Walk, which was in first place from almost 900 nationwide home communities. The Olson Company believes in “livability,” and implements a thoughtful and detail-oriented approach from concept through execution. As part of their unique approach to creating these communities, The Olson Company understands all that goes into buying a new home and provides ongoing tailored services to support the needs of its homeowners, including financial education and the exclusive Homeowner Champion Program.
There are still homes available in Olson Homes’ newest community in Covina, Citrus Walk. The Citrus Walk sales center is located at 158 Italia Street Covina, CA 91723. To learn more about Citrus Walk, the Olson Company online tools, and how you can own new now, please visit CitrusWalk.com.
About The Olson Company
Established in 1988, The Olson Company and the Olson Homes brand are nationally recognized for creating unique in-town neighborhoods in urban communities throughout California. Headquartered in Seal Beach, California, The Olson Company has successfully partnered with governmental agencies and private landowners to create innovative housing solutions designed to fulfill the lifestyle needs of today’s buyer.